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The Work: No 86

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As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns.

This week we see a fresh take on two brands that first came into being in the early years of last century: Mentos and Ambrosia Custard. Well established brands back with renewed vigour on TV.

Stay Fresh – Perfetti Van Melle
BBH

Mentos, the confectionary brand owned by Perfetti Van Melle, has launched a new integrated campaign that targets a younger audience. Continuing the irreverent tones of its previous visit to our screens, this series of three ads play to the fear that men are prematurely turning into their parents.

This is Pudding – Premier Foods
JWT

Ambrosia Custard is back on TV for the first time in ten years. This new film celebrates the role puddings have to play in families. As deserts stage a major comeback through programmes like Great British Bake off and Food Glorious Food, now could be the perfect time for Ambrosia to promote its relevance.


Read more from Haystack online in our exclusive, member-only Clubhouse.


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